“To find ideas, find problems. To find problems, talk to people.”

-Julie Zhou, Former VP of Product Design at Facebook

About third brain studio

third brain studio, llc brings two decades of healthcare technology experience to companies developing digital health products, wearables, and medical devices. Our work spans the full spectrum—from Fortune 500 companies like Intel's Digital Health group and Regence Blue Cross Blue Shield to high-growth startups like Dexcom and Hinge Health, plus partnerships with design firms including IDEO and Ziba.

We specialize in research that bridges the gap between controlled testing and real-world use. Healthcare technology serves multiple user types—patients, providers, caregivers—each with different needs and contexts. Our approach centers on understanding how people actually use products in their daily lives, not just how they perform in ideal conditions. We use a range of research methods—from interviews and ethnographic observation to focus groups, surveys, and competitive analysis—to uncover what works in real-world contexts. This focus on real-world complexity helps companies build solutions that work when it matters most.

Accessibility and inclusive design are core to everything we do. Whether conducting usability testing, competitive analysis, or strategic research, the goal remains the same: creating healthcare products people actually use.

Want to learn more? Schedule a free conversation today.

Learn more